Promotional products are not given away just for the sake of giving. This is an important part of building your brand awareness. Once you give away a thing, it remains with the holder as the reminder about your company. Therefore, be careful about the choice of the item you are giving away. Colors, material and quality of it will definitely be associated with your company. Also, make sure that the item is something that will stay with your clients as long as possible. Here are some of the things that definitely make good promotional products with excellent staying power.
Let People Start their Day with Your Bottles and Mugs
If you want to make sure that you give away an item that people use every day, make sure that you have a well-designed mug. You will see that a lot of people have their favorite mug and they want to use that one all the time. Therefore, make the mug that easily becomes somebody’s favorite mug. Also, fitness bottles and other accessories used for bringing your own beverage with you are a good choice.
Small Things that You Always Carry Around
There are also those items that you carry around with you. Whether you want it or not, you look at them and their design and logo stick to your mind. These include USB drives, keychains, pens and similar items. Good sides of these items are the fact that they are cheap, easy to carry around and you can give them away to everyone. However, they are easily lost and misplaced. You also need to be very creative about the design because, the surface for it is usually small. However, the staying power is great and these items can last for years.
Accessories that Are Too Cool to Ignore
From time to time, different items become trendy and everybody wears them. For a while, giving away baseball caps meant that they will be used for quite a while. Today, you should think about printed non-woven bags. These bags can have some really awesome designs. Moreover, people who carry them become your personal walking billboards. These items also include all sorts of fitness accessories because more and more people exercise in some way.
Stuff That People Hate Buying for Themselves
If you cook on your own, you already know that stuff like a new cutting board or oven mitten fall into the category of stuff that you need, but you never go shopping for them. There are those things that you use for years, even if you desperately need a replacement for them. If you figure out what those things are, put your logo on them and offer them as your promotional gift, you will definitely hit the jackpot. These items are there to stay and those who get them will use them for years.
Cool Items That You Can Wear
Stuff that you can wear are never a bad idea. Even though they will probably not be worn on some gala dinner parties, they will definitely be worn for a jogging session or a workout. Still, your logo and brand will be exposed to a lot of people. Therefore, people gladly take and hold on to promotional stuff that they can wear.
Another very good aspect of giving away promotional products is that the exposure of your brand lasts all the way until the product is used. Especially if the product is something that you carry with you, wear or share with others. It also provides people with a tactile object that they relate to your brand, so make sure that the item is of high quality and that it leaves an impression of a serious, stable and good company.
